How our approach to brand strategy creates inspiring stories of transformation
A breakthrough series of brand and business transformations brought to light
Every business, big and small, has a thousand moving parts. And the biggest challenge any leader faces is finding the common thread that ties all the pieces together, that puts people and processes, products and customers, message and markets, culture and vision into perfect sync. Our unique approach to brand strategy helps companies define the singular truth that aligns and unites everyone around a common vision to transform their business, engage in intentional culture building and inspire their entire organization.
In every business challenge we take on, there is a defining moment of clarity — when everything instantly clicks, comes into focus, you can see how all the parts fit together, know exactly what to do, how to do it, and how to get people behind it. These are not our stories, but the stories of the companies we work with every day who have seen the power of transformation — and the moment they moved from simple concepts like brand strategy and corporate rebranding to building a true vision for their company.
Told by Elizabeth Mangan, CEO
Elizabeth Mangan, chief executive officer, led Miller Valentine Construction on a journey of strategic reinvention. With new leadership and a refocus of the business, they needed a rebranding strategy that honored the company’s legacy and evolution, but also represented who they are today and where they were headed in the future. Because culture building was such an important component, they needed to build a brand and business strategy that would mean something to everyone. Part of this era of the organization required a lot of people and perspectives, listening, understanding, and trusting the process even in the challenging and emotional times. As the leader of this initiative, she knew she had to get people to trust her, but also believe in it as much as she did. This is her story about how she built a defining brand strategy and got everyone excited about telling the world who Miller Valentine Construction is and what we’re here to do.
Told by Mel Gravely, Executive Chairman
Initially founded as a minority-owned company, Triversity had evolved into one of the largest construction firms in the region and was seeking a new way to position themselves and their unique approach to their work. Executive Chairman, Mel Gravely, led his team in creating and ultimately embracing a new message and a new corporate branding strategy that would propel them forward into the next phase of their growth story. This was a true show of force, the power of people and culture building, reenergizing their excitement for going forward together with clear values, purpose, and vision. How did they find a way to express their position of excellence and celebrate their minority-led status while shedding preconceived notions that “minority” means a small shop or lesser-qualified team? Hear Mel talk about the steps they had to take to achieve their collective success, and the pride, clarity, strength, and camaraderie gained from the experience.
Told by Lauren Townsend, VP, Marketing
With a strong history, deep local roots, and an unwavering dedication to service, Cinfed Credit Union was ready to tell a bigger story of their culture, value in building relationships, and commitment to community. Lauren Townsend, vice president of marketing, and her team saw an opportunity to redefine what it means to belong to a credit union, the role relationships play in financial situations, and the unique way that Cinfed serves and impacts their members’ lives. How did she get everyone aligned on a clear path forward and the confidence to know how to tell a story that would transform their whole organization? This is her story and experience learning that you don’t have to change everything about yourself, you just need to elevate everything that makes you who you are.
What does it take to build stronger, more aligned organizations?
Hear our team talk about the powerful brand strategy and culture building process that brings diverse teams and people together.
Meet our Team
We would love to connect, get to know one another, share more about our collaborative process and how we can help you transform your organization from the inside out. Please contact katie.peters@intrinzicbrands.com to start the conversation.
What can our brand strategy services do for you?
Intrinzic’s brand consulting services help transform organizations, build brands, strengthen cultures, and help companies understand the most unique and valued aspects of themselves. Whether through brand strategy development, corporate rebranding, culture building, campaign strategy, or digital marketing, our approach centers on inspiring new thinking and creative solutions for aligning the strengths of your culture and organization with the needs and interests of the marketplace. We’re a collective of talented and determined individuals who dare to make an impact on each other, the brands we help build, and the consumers they inspire.
