A Collaborative is a powerful space where brands and customers come together to support and share their common interests. It empowers people, encourages new thinking and drives higher levels of engagement, participation and success.
Our approach and process are rooted in collaboration
Every relationship has two sides. More importantly, every relationship is built on commonalities between the two sides.
However, most marketers spend all their time trying to understand the customer, the competition and the marketplace, every external factor that guides what a company should be. The problem is, these companies rarely take a hard look at who they are themselves. And if they don’t deeply understand their own strengths…of their organization, their people, their culture, their beliefs, they will never find a way to align with the needs of the customer they serve.
This alignment is not simply branding, it’s what we call a Collaborative. We help companies understand the most unique and valued aspects of their own organizations so that they can identify the commonalities they share with their customers. We align people, culture and ultimately entire organizations around core beliefs that match the needs and interests of the marketplace.
Building alignment is a collaborative process.
Getting so many people and personalities, opinions and expectations aligned on a project can’t happen without collaboration. It takes intentional listening to understand their real motivations, to find the commonalities in what they are saying and what they are hoping to see. Through our collaborative process we utilize powerful strategic tools to identify frameworks, solve critical business problems, create brand awareness and consistency and align your brand with customer passions and interests.
Spark
Through a series of intake sessions and interviews we will explore the culture and character of the organization. We seek to understand the company’s history, passions and beliefs. We dig to understand the true needs of the audiences so that we can define future opportunities to connect. Lastly, we distill what we find into a series of defining attributes that embrace the common themes that emerge from our work.
Inspire
We look across the hundreds of visual and verbal stimuli to discover commonalities. We build inspiration and construct models that explore ways your diverse cultural elements can be prioritized to have the greatest impact. This is our foundation for building a powerful verbal and visual identity, including an anthemic brand story that captures the unique ethic, culture and traditions of the organization.
Create
We begin to construct the external and internal brand through messaging and key iconic visuals that stem from your strategic pathway. We use these elements to tell your unique brand story in a way that engages your customers and inspires your employees. We then finalize all brand identity elements, messaging and language, including brand voice and provide application examples. This is important to ensure a consistent, long-lasting presence.
Implement
In this phase, we develop and refine assets and materials that effectively activate the strategy. All this work will be compiled into a brand style guide and language playbook that will serve as a definitive handbook on the precise way to consistently execute the visual and verbal elements of the brand.
Ignite
Through your brand’s unique lens we will customize and implement key activation strategies across multi-channels so that your message is relevant to the space. Our brand activation process combines employee indoctrination, training, tools and practices to make the brand something that all employees are inspired to live up to and add to every day.
This is the type of work we do to align teams and organizations around a common vision
We are a team of strategists.
Our team is a collective of talented and determined individuals who dare to make an impact on each other, the brands we help build, and the consumers they inspire. We are driven by a shared passion for creating and implementing comprehensive strategies that align people, culture and businesses for many types of initiatives.